Knowing how to make your website work effectively is critical – espeically if you’re a non-profit organisation without the funds and resources of a commercial organisation. Usability guru Jacob Nielson has kindly made available some info about how to enhance the experience for your website visitor – with the aim of increasing online donations. While I don’t always agree with Nielson’s advice (some of which seems stuck in a mid-90′s time-warp) the advice here is useful to assess basic functionality of your site. For example:

• know your audience and what they want
• be clear about your mission and how you will use donations
• have a clear site structure and easy navigation
• make your donation process easy to understand and use.

Read the full summary here. You can also purchase the full report, though we think that a lot of what’s in there comes down to good strategic design. That’s what we do!

Justin