Client: Auckland Regional Transport Authority
ARTA worked with The University of Auckland and AUT University to develop a campaign promoting sustainable transport use. Student participation was invited in its development, for creative ideas and installing ambient advertising. Promotions were run at key moments on campus – posters, display advertising, ambient street chalking as well as social media.
We coordinated the project: creative development, working with students to develop ideas and create final imagery; plan and manage the media run; coordinate the installation of ambient advertising; manage social media; produce an animated spot for the student television networks.